A brochure can be a very useful tool. It can provide detailed information about your business that may “sell” the consumer and encourage them to take an action such as give you their address, contact you, return a form, visit your website, etc. Although it may seem like a good deal to make your own […]
Kathy Jacobs Design & Marketing Receives a 2015 American Graphic Design Award
I am proud and honored to have been awarded an American Graphic Design Award for 2015 from Graphic Design USA magazine for the design of the responsive website for Environmental Management Solutions. Graphic Design USA has sponsored competitions for design professionals for five decades. Nearly 10,000 entries were submitted for this competition; 15 percent of […]
5 Tips for Great Print Marketing
There are a lot of options for marketing materials. Which ones you will use depends on your target market, your budget, and the goal of your marketing. The marketing materials that you produce to advertise your business tell your customers a lot about your business – how you run it, how seriously you take it, and how […]
Checking the Links on Your Website
If your website has a link to content on another website, this is called an external link. External links are links on your website that point to pages on another website. While these links provide useful information and resources for your visitors, if they are out of date or are broken (the page no longer […]
How to Choose A Domain Name for Your Website
What is a Domain Name? When you open a web browser, such as Firefox, Safari, or Google Chrome, you often type in a URL to reach a specific website (ex.:http://www.kathyjacobs.com). This is the domain name for the website. Your Domain Name Represents Your Business Choosing a domain name for your website is an important step […]