d I emailed the Vice President of Membership at the Lynchburg Regional Business Alliance, but he was out of the office. His out-of-office automated reply email was outstanding – the perfect example of using every opportunity to market your community. He included links to some of the feature items of their website; this makes it […]
How to Promote Your Chamber to Members
Promoting your Chamber by telling your members what you do for them and touting your successes is imperative to the success of your Chamber. As a Chamber of Commerce professional, you work hard to support your members and help grow your community. A lot of what you do is behind-the-scenes work, so your members never […]
How to Write Email Subject Lines That Improve Open Rates
The email subject line is the first thing your readers see. It is an essential tool to grab your audience’s attention. If your email inbox is like mine, it gets pretty full. With all those emails waiting to be read, how do you make sure your carefully crafted emails get opened? If you have a […]
Boost Your Chamber of Commerce Ribbon Cuttings to Promote Members
Want to get more businesses to join your Chamber of Commerce? It’s time to get creative about the member benefits you offer. Taking advantage of social media tools for the benefits of your members can help make your Chamber more visible and benefit local businesses at the same time. Consider the typical ribbon cutting – […]
5 Tips for Great Print Marketing
There are a lot of options for marketing materials. Which ones you will use depends on your target market, your budget, and the goal of your marketing. The marketing materials that you produce to advertise your business tell your customers a lot about your business – how you run it, how seriously you take it, and how […]