Once you have contacted us or submitted an online form to get an estimate, we will set up a time with you to have a free one-on-one consultation to determine your project needs, goals, concerns, and to allow us to get a better understanding of your business or organization.
For web projects, we will go through a lengthy questionnaire including questions about
- your business and its products
- the style and type of website you are looking for
- who your target audience(s) is/are
- what you want the website to do
- how you will measure the success of your website
- and more specific questions related to your field/business area that help us get an idea of your website goals and needs
We might ask you to provide 4 sample websites that you like the style of so we can get an idea of what style appeals to you and why. You might also want to provide a listing of 3-5 competitor websites, so that we can learn more about your business. You will also need to provide an outline of your desired content/navigation, in order to get an accurate estimate for your web project. If you’re not sure about what pages and content you need or how to organize the pages for your navigation, we can help with this too.
If you have an existing website, we will go through some of the same questions, but we will focus more on what you do and don’t like about your current website and what changes/additions you would like to make. We will also discuss the long and short term goals for your new design.
For design projects, we will discuss your project’s goals, needs, target audience, style, timeline, and more in detail . If you have other printed materials for your business or organization, we will ask you to send me some samples so that we can see the style and content of each piece as well as get a feel for your brand. Within four days of our initial conversation, we will prepare a detailed cost estimate that includes all of the components that you are interested in. If you would like, we can work with a printer to manage the printing of your project.
If you would like a marketing review or a marketing plan, there is a lot that we need to know about your business. In our initial conversation, we will discuss your current marketing practices and success rates, what your goals are, who your target audience(s) is/are, what your marketing budget is, what you are interested in pursuing, and how you will measure the success of your marketing.
There are many options for marketing out there, but you need to know which ones will work for your business or organization. We will brainstorm and bounce ideas off of one another, eventually coming up with an annual plan or a specific marketing piece for your project, business, or organization. Marketing reviews and plans are set costs, based on the services you select.
After the initial one-on-one consultation and we have provided you with a cost estimate, we will sign a contract and begin the work. The contract covers specific stipulations such as a kill fee, turnaround times, which rights you have purchased, the number of reviews/changes allowed, and the scope of work. It’s pretty detailed, but we do this so that you know exactly what you are getting before we get started.
Finishing the Project
Once the project is completed, we will send you a finished copy of the files for your project so you have them for future use (depending on the rights purchased). For website projects, we will send you video tutorials so that you can maintain and manage your website.