As summer winds down, social media engagement can easily dip. But don’t worry – we’ve got some fun and useful ideas to keep the momentum going.
We’ve curated some of the best National Days in September for you to use to promote places to visit in your city, your products or services, other local businesses, and upcoming events.
How Chambers of Commerce and Tourism Orgs Can Use National Days
Here are a few high-engagement September dates you can build simple campaigns around:
- Month-long observances: Highlight local distilleries and bars for National Bourbon Month, or feature regional farm stands and honey producers for National Honey Month.
- Food & beverage crowd-pleasers: Spotlight local craft breweries for National Beer Lover’s Day (Sept 7), feature your community’s top burger joints for National Cheeseburger Day (Sept 18), or showcase independent coffee shops on National Coffee Day (Sept 29).
- Community and outdoor spotlights: Highlight local women-owned businesses for American Business Women’s Day (Sept 22), or promote regional parks and outdoor recreation for National Public Lands Day (Sept 26).
Get the Most for Your Effort
Here is how to execute this strategy for maximum ROI:
- Batch local visuals: Reach out to featured businesses ahead of time for high-res photos of their signature items so you can build and schedule your posts in advance.
- Film low-lift video content: Send a few staff members to shoot a quick 30- to 40-second clip at a local spot trying a featured treat or product.
- Maximize local reach: Tag both the business handle and personal staff accounts to expand organic reach, use local hashtags, and always include a direct call-to-action encouraging followers to support local spots.
You don’t need a huge budget or a large plan. Picking just two or three dates this September will keep your channels active and drive foot traffic to local merchants.
How Small Businesses Can Use National Days
Here are a few high-engagement September dates you can build simple campaigns around:
- Food & Hospitality: Boost sales for National Beer Lover’s Day (Sept 7), run a lunch special for National Cheeseburger Day (Sept 18), or offer a free add-on on National Coffee Day (Sept 29).
- Retail & Specialty Shops: Feature top titles for National Read a Book Day (Sept 6), spotlight local artisans for National Tradesmen Day (Sept 18), or offer special deals for Wife Appreciation Day (Sept 19).
- Month-Long Campaigns: Highlight specialty items for Self-Care Awareness Month or bundle local deals for National Coupon Month.
Get the Most for Your Effort
Here is how to execute this strategy for maximum ROI:
- Prepare clean visuals: Take high-quality, appealing photos of your featured products or services to build and schedule your posts in advance.
- Film low-lift video content: Film a quick 30- to 40-second behind-the-scenes clip of your team prepping a special offer or showcasing a product. Customers love seeing the human side of a local business.
- Drive immediate action: Tag team members and local business partners to widen reach, use local hashtags, and end every post with a clear call-to-action like “Stop by today to claim yours!” or “Mention this post for 10% off.”
You don’t need a large marketing budget. Picking just two or three dates this September will keep your brand top-of-mind and bring customers directly through your doors.
