From spooky scares to family-friendly fun, Halloween is filled with events and festivals, tasty treats, and seasonal finds.
Whether you have a staff of 3 or 20, you can create social media content that highlights the places, businesses, people, and things that make your community unique.
Boost Engagement, Promote Local Businesses & Tourism, and Increase Interaction
By creating engaging, thoughtfully planned social media content, you can encourage people to explore your town, shop local, and get involved with your chamber.
Use the 10 ideas for Halloween social media posts and reel ideas to showcase the unique attractions and events in your town. We’ve included examples from Chambers of Commerce and small businesses to show you how it’s done.
Get Your Community Involved With These Posts
IDEA #1
Create a map of where to see the best Halloween decorations
Turn your town into a Halloween sightseeing adventure. Create a map that highlights the best-decorated homes, storefronts, and local landmarks decked out for the season.
Don’t forget to include local stops along the route.
Add coffee shops, bakeries, or candy stores where people can grab a warm drink or a sweet Halloween treat between stops.
Bonus idea: Partner with these businesses to offer themed specials or discounts to participants.
Great Examples of Halloween Maps on Social Media
We’ve curated some great examples of maps posted on social media to showcase the best decorations in town. Take a look and get some ideas for your community!
- See an example map of spooky decorations in Conway, SC
- View the Albuquerque Halloween Map
- See this Charleston Driving Tour
IDEA #2
Be the go-to spot for Halloween events and festivals
Create a list of all the upcoming trunk-or-treats, fall drive-throughs, pumpkin patches, and other fall and Halloween events in your community.
Share the list often on social media.
This encourages your followers to keep checking your social media accounts. It also helps local small businesses that are hosting or participating in these events increase visitors.
Useful Examples of Social Media Posts about Halloween Events
Many Chambers and Tourism Organizations create guides to Halloween events. We’ve selected a few of our favorites. Take a look and get some ideas for your community!
IDEA #3
Post controversial polls to boost social engagement
What’s the best Halloween movie: “Hocus Pocus” or “It’s the Great Pumpkin, Charlie Brown”?
Your community will have strong (and fun!) opinions about these movies.
Give your followers a chance to vote and share their opinions. It’s an easy way to boost engagement and get people talking.
Highlight Local Businesses
IDEA #4
Share photos from local businesses that sell Halloween décor and those that decorate their windows
People love to decorate their homes for seasons and holidays.
Showcasing unique Halloween decorations they can buy locally is a no-brainer for boosting social media engagement in October.
You can shoot and share video tours of these small businesses to showcase multiple items. Or feature a photo post with items from several stores at once.
Towns that really get into the spirit can create a Halloween Window Tour featuring local small businesses that decorate their buildings for Halloween.
Don’t forget to tag every business on every channel every time you post.
This alerts the businesses to your social media posts, which they usually share to their own feeds. This exponentially increases your reach and engagement.
View These Examples of Halloween Decoration Posts
Posting videos or photos of holiday decor at local businesses can boost sales for your members. These examples show how other Chambers or Tourism organizations have created social posts from these ideas
IDEA #5
Share Halloween decorating ideas from local shops and service providers
For local landscaping, florist, or interior design businesses, Halloween is the perfect time to showcase their services on social media.
Work with these small businesses to collect photos of work they’ve completed.
Or have them create a display you can record in a video. Even better, have them record a video where they simply speak into the camera and provide a few quick tips for seasonal decorations.
It’s a great way to showcase some of your service-oriented member businesses.
IDEA #6
Highlight local businesses that rent costumes or have unique costumes for sale
For this Halloween social media idea, highlight local costume businesses:
- Photos of people in different costumes
- A reel with someone jumping from costume to costume
- A video tour of the store with costumes displayed
- A video interview with the owner about this year’s top costumes
Post this content in multiple formats: Create a video, reel, photo post, and even an article post.
And remember to tag each business and share what makes it unique.
Bonus tip: Do a collab post on Instagram to reach more audiences.
IDEA #7
Showcase Halloween-themed desserts, drinks, or recipes from local restaurants
Treat your followers to a taste of Halloween!
Spotlight festive desserts, spooky snacks, or seasonal drinks from local restaurants. Share behind-the-scenes baking videos, recipe reels, or polls about favorite fall flavors.
It’s a delicious way to highlight your community’s culinary creativity and drive engagement.
See the King Chamber of Commerce’s post featuring spooky treats.
IDEA #8
Get ready for a spooky read with a local bookstore
Spotlight local bookstores who are members of the Chamber of Commerce by having them send you their lists of favorite Halloween-themed books. You can then share these lists on social media and tag the bookstores.
If you don’t have a bookstore in your community, work with the local library to create a list. Or ask a local author to create a list of their favorites.
You can share this content in several ways:
- Create a photo post with all of the book covers
- Write a text post with a list of the top 10 books
- Create a video where someone shows the books and talks about them or reads an excerpt from one.
View the example from Blue Hill Peninsula Chamber of Commerce featuring Halloween-themed books.
See the Spooky Blind Date with a Book post from Mysterious Galaxy Book Store.
Promote Your Chamber of Commerce or Tourism Organization
IDEA #9
Host your own Halloween events
Halloween is the perfect time to connect with your community. If you host Halloween events, they’ll get to know you better and what services you provide.
Some Halloween and fall event ideas that you can promote on social media include:
- A staff pumpkin-decorating contest
- A pet costume contest
- A community-wide scavenger hunt
You can post photos of these events online and have your community vote on winners and losers. A pet costume contest is adorable and is highly engaging!
These event ideas help bring people together, showcase local pride, and boost engagement on your social media pages.
You can also post photos from past Halloween events and share them during the weeks leading up to Halloween. Encourage your followers to guess the location, event, or people in the photos.
Examples of Event Posts from Chambers of Commerce
Posting videos or photos of holiday decor at local businesses can boost sales for your members. These examples show how other Chambers or Tourism organizations have created social posts from these ideas
- See the Marshall Area Chamber of Commerce’s Pet Costume Contest post
- View the Concord MA Chamber’s feature of holiday decorations at local businesses
- Check out the Napa Valley Pet Palooza posts
IDEA #10
Share your team’s photos and stories
Share your team’s Halloween costumes on your social media sites.
You can create a video, photo posts, and a reel featuring the costumes. Wish your community a Happy Halloween and remind them about any Halloween events you’re hosting.
See this example of McKinney Chamber of Commerce’s staff Halloween costumes. It’s pretty amazing!
Turn Halloween ideas into a full season of social media
Halloween gives you plenty of opportunities to showcase your local small businesses, fun activities, events, and hidden gems. But you don’t have to create a brand-new idea for every post.
With a little planning, one idea can become a video, reel, story, photo post, and text post. That means more content without starting from scratch every time.
And Halloween is just the beginning. The holiday season brings even more opportunities to promote your business, community, events, and local businesses.
Need help planning and posting your holiday social media content? We can help.
Our team can help you plan your content, create a social media calendar, and manage the posts so you can focus on running your business or serving your community.
Contact us to learn how we can help with your social media planning and posting.
Need help?
If you would like help with social media marketing, content creation, content marketing, email marketing, or web development for your Business, Chamber of Commerce, or Tourism Organization, get in touch with us today!
