13 Halloween Social Media Ideas to Boost Engagement, Promote Local Businesses & Tourism, and Increase Interaction
From spooky scares to family-friendly fun, Halloween is filled with events and festivals, tasty treats, and seasonal finds. Promote some of your favorite things to do, tasty treats, or spooky items with these social media content ideas.
Whether you have a staff of 3 or 20, you can create social media content that highlights the places, businesses, people, and things that make your community unique. By creating engaging, thoughtfully planned social media content, you can encourage people to buy locally, shop with you, and explore your town.
Use the 13 ideas for Halloween social media posts and reels listed below to showcase the unique attractions and events in your town. We’ve included examples from Chambers of Commerce and businesses to show you how it’s done.
01
Be the go-to spot for Halloween events and festivals
Create a list together of all of the upcoming trunk-or-treats, fall drive-throughs, pumpkin patches, and all events for fall and Halloween, and share it frequently! This encourages your followers to keep checking your social media accounts and helps local businesses that are hosting or participating in these events.
Example 1
Post with a gallery post showing the trunk-or-treats and festivals in Angier, NC
02
Highlight businesses that sell Halloween décor
People love to decorate their homes for seasons and holidays. Showcase some unique decorations that they can buy locally. You can take video tours of some of these stores and showcase multiple items or feature a photo post with items from several stores at once.
Example 2
A Reel showing Halloween Items from a Local Store
03
Create a map of the best Halloween decorations
Turn your town into a Halloween sightseeing adventure! Create a map that highlights the best-decorated homes, storefronts, and local landmarks decked out for the season. Don’t forget to include local stops along the route! Add coffee shops, bakeries, or candy stores where people can grab a warm drink or a sweet Halloween treat between stops. You can even partner with these businesses to offer themed specials or discounts for participants.
Example Halloween Map
Post with a map of the best Halloween lights. Check out those shares!
04
Throwback Thursday photos from previous Halloweens
Search through your photo archives for photos from previous Halloween events and share them for several weeks before Halloween. Encourage your followers to guess the location, event, or people in the photos. This type of fall and Halloween social media post can help boost engagement on your social media accounts.
Example of a Throwback Halloween Post
05
Share photos of businesses that decorate for Halloween
Be sure to decorate your storefront or office and post photos! It’s a great way to humanize your brand and make your space more inviting for the season. For Chambers of Commerce and tourism orgs, create a mini “Halloween window tour” and share photos or a reel featuring participating businesses (don’t forget to tag each one!).
Example of a Social Post for Halloween showcasing stores decorated for the season
06
Try out a few “controversial” story polls for social enagement
What is the best Halloween movie, Hocus Pocus or It’s the Great Pumpkin Charlie Brown? People will have strong opinions about these and by voting, boost your engagement.
07
Have a pumpkin decorating contest for your staff
This one is just for fun and to drive engagement on your social media accounts. Have your staff carve or just decorate pumpkins and then have your followers vote online for their favorite one.
08
Highlight local businesses that rent costumes or have unique costumes for sale
For this Halloween social media idea, you can highlight these costume businesses with photos of people in different costumes. You can also create a reel with someone jumping from costume to costume. You can create a video tour of the store and just have a few costumes laid out to show your followers. Add an interview with the owner about this year’s top costumes. Post this content in multiple formats – a video, a reel, multiple photos post, and maybe even an article post.
Make sure to tag them and share what makes each one unique! If you sell or rent costumes yourself, show off your inventory with a photo series or a quick reel where someone jumps between costume changes. Or, do a simple video tour of your store or an interview about this year’s most popular looks.
09
Share Halloween decorating ideas from local stores
I bet you’ve got a landscaping business in town or a few interior design businesses. This is a great opportunity to showcase their skills. Work with these businesses to collect some photos of work they have already done or they can create a work in a video you record. Even better – have them do a video where they simply speak into the camera and provide some quick tips for seasonal decorations. It’s a great way to showcase some of your service-oriented member businesses.
10
Get Ready for a Spooky Read
Share your love of reading by working with local bookstores that are members of the Chamber of Commerce to pick out their favorite Halloween-themed books.
If you don’t have a bookstore in your community, then work with the local library to create a list. Or ask a local author to create a list of their favorites.
You can share this content as a photo post with all of the book covers, a text post with the list of the top 10, and a video with someone showing the books and talking about them or reading an excerpt from one.
Example post from a bookstore
11
Showcase Halloween-themed desserts, drinks, or recipes
Treat your followers to a taste of Halloween! Spotlight festive desserts, spooky snacks, or seasonal drinks from local spots. Share behind-the-scenes baking videos, recipe reels, or polls for favorite fall flavors. It’s a delicious way to highlight your community’s culinary creativity and drive engagement.
Example post showcasing Halloween Foods and Drinks
12
Share your Halloween costumes
If your staff wears costumes on Halloween, be sure to share them on your social media accounts. You can do a video, photo posts, and definitely a reel of the costumes and wish everyone a Happy Halloween or remind them of any Halloween events you are hosting. This post will also boost engagement on your accounts.
Halloween Costumes Reel from a Chamber of Commerce
13
Host a pet costume contest
Halloween is the perfect time to connect with your community! Host costume contests, scavenger hunts, or pumpkin-decorating challenges to spark excitement and participation. These ideas help bring people together, showcase local pride, and boost engagement on your social media pages. A pet costume contest is adorable and is highly engaging!
Example pet costume contest post
Conclusion for Halloween Social Media Ideas
Use these Halloween social media ideas to showcase local businesses, fun activities, and hidden gems in your community! Always remember to get multiple posts from one idea – a video, reel, story, photo post, and text post can all be made at the same time with some planning.
Need help?
If you would like help with social media marketing, content creation, content marketing, email marketing, or web development for your Business, Chamber of Commerce, or Tourism Organization, get in touch with us today!
