Kathy Jacobs Design & Marketing

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What Are Keywords?

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Keywords are the words and phrases that online users will put into a search engine (like Google.com) to find goods, services, or information.

For example, if I am looking for a place to stay while on vacation in Starkville, MS, I might enter the keyword “bed and breakfast Starkville, Mississippi.”

If a website does not have these words on them, it will not be returned in the search results. When developing your website, you will go through a process of brainstorming the words and phrases that your target audience uses to describe your services or products.

We can provide additional research assistance to find more. Including web analytics on your website will also improve your keyword research as people begin to visit your site. Keyword research is just one component of on-page search engine optimization.

Additionally, if you need help writing the content for your website, we can do that to.

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Filed Under: Content Marketing, Websites

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Marietta, GA 30062
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