Ambassador Prudence Bushnell wanted to promote her book “Terrorism, Betrayal, & Resilience: My Story of the 1998 US Embassy Bombings” as well as her speaking career through the use of a website and integrated marketing components.
We worked closely with her to understand her goals, budget, time frame and other factors before undertaking the task.
We set up her website to highlight her book and topics of the talks that she gives. We set up pages to specifically target the types of audiences that would be interested in her speeches, highlighting the benefits for each and providing a framework for the types of talks.
We provided quick and easy contact and booking forms that integrate with her newsletter service so that she can continue to be in touch with those expressing interest. We also provided additional suggestions for marketing her book and speaking online and offline.
- Website template customization
- Marketing research and recommendations
- Content recommendations
- Integration with MailChimp
- Set up of a MailChimp newsletter template
- Assistance with the setup of a domain-based email service