Project Descripton
Our redesign for GTR Link reorganizes content into audience-specific segments and emphasizes benefits to engage stakeholders from global site selectors to local businesses and workforce partners.
This redesign focuses on:
— Clear, intuitive navigation so users can quickly find what they need
— Showcasing the Golden Triangle’s sites, buildings, and assets in a visually compelling way
— Attracting new members to the Trust by clearly communicating value and impact
— Staying true to the GTR LINK brand with a clean, modern design that supports long-term growth
The result is a website that works as hard as the region it represents—supporting economic development, investment, and collaboration across the Golden Triangle.
Designer: Kathy Jacobs
Developer: Kathy Jacobs
Services
- Website design
- Website development
- Information architecture
- On-page search engine optimization
- Usability and accessibility design
- Content creation



