Starkville-MSU Area Rapid Transit (S.M.A.R.T) Bus Wrap Design
Project Descripton
We created these colorful wraps for Mississippi State University’s SMART Bus – 4 different designs for different routes/versions of the bus.
Our design focused on ensuring that riders knew that (1) the bus was free of charge and (2) that MSU staff and students, as well as Starkville residents, are able to use the bus.
The paratransit bus now has a recognizable handicap-accessible symbol on it and the airport shuttle had a recognizable airport symbol to help users identify the appropriate shuttle bus.
Client:
Mississippi State University Department of Transportation
Services
- Design
- Tagline creation
- Improved identification