Need some ideas for using Instagram Reels for your Chamber of Commerce? There are so many creative ways to use reels without having to dance or lip-sync. Instagram reels are a perfect tool for Chambers to highlight local businesses, promote events, educate your members, and so much more.
I’ve put together a list of 11 different ideas you can use to create Instagram Reels for your Chamber of Commerce. Next to each idea, I embedded a real-life example from Chambers already producing reels on Instagram.
Highlight Your Chamber’s Activities
Promote your Chamber of Commerce to your members by creating a reel showcasing your Chamber’s recent activities.
Tip: Use trending audio to get even more reach for this video.
This example from Highland Chamber of Commerce matched their video clips to the beat of the music.
Highlight a Member Business Using a Reel
Using the ribbon-cutting ceremony as a starting point for this video, the Skokie Chamber of Commerce showcases the space, services, and benefits of this new business. They have used text to highlight the unique selling points (USP) of the business.
Tip: Tag the business’s IG account in the post
Create an IG Reel that Allows Us to Peek Behind-The-Scenes
Let your members know that you are working hard for them! Show some behind-the-scenes footage of your board, your staff, and others working to support your members.
This reel by the Covington Chamber of Commerce is a compilation of videos, photos, and quotes from their board meeting.
This type of reel is a great way to promote your Chamber of Commerce.
Feature Member Benefits
Remind your members and tell potential members what they get from a Chamber membership. You can take a video just talking about it or do a text-over video just like this one.
While this reel from Troy Chamber of Commerce shows several benefits at once, a video where you feature one benefit at a time or even a member testimonial about using their benefits would be a great choice, too.
Create an Event Highlight Reel
Share photos and videos from one of your events and thank sponsors and attendees.
This video from the Gallatin Area Chamber shows lots of people having fun at the Gallatin Shamrock Run.
Add a Little Humor to your Instagram Reels (If it Fits Your Brand)
If it fits your Chamber of Commerce’s brand, mix up your reels with a little humor. Entertaining content can get a lot of engagement, when it works.
This fun reel by the New Prague Chamber of Commerce promotes shopping small. It gets the message across in a way that catches your eye.
Tip: It’s better to create the Reel in IG and not just post your TikTok videos. The algorithm is now catching videos with the TikTok watermark on it and does not recommend them to other viewers.
Feature the Product(s) of a Member Business
If you’re out to lunch or out shopping or if a member drops off a gift for you at the Chamber, you can create a reel to highlight the product. It’s a simple way to showcase the business and say thanks at the same time.
This reel by the Cambridge Chamber of Commerce is a simple video with text and music. It’s a quick and easy video, but it got a lot of views!
Tip: Use trending music to get the most out of your reel by increasing its reach.
Highlight Your Chamber’s Upcoming Events Using a Reel
Keep your members in the know with what is coming up for your Chamber of Commerce.
In this reel by the Troy Area Chamber of Commerce, they simply point to text that appears on the screen in time to the music. It’s easy! No dancing required 🙂
Tip: Pick out trending music to do this and you’ll get even better reach.
Meet the Staff Reel
Use reels to share a little bit about your staff and have your members get to know them. It’s a fun way to help build a relationship with your members.
This video from Chickasha Chamber of Commerce featured both a staff member and a popular National Day. Two for one!
Welcome a New Chamber of Commerce Member with an Instagram Reel
This is a great way to welcome new chamber members with a feature reel about what they do or what they sell. Shoot the video when you’re there for the ribbon cutting and get it done!
This video from Monterey Peninsula Chamber of Commerce has text overlaid on top of the video that showcases the business’s selling points and location.
No Video for Your Reels? No Problem
Follow the lead of this Chamber who uses static images that move in the background with text overlaid on top to create their reels.
This example reel talks about what the Chamber does and ends with a call to action to join the Chamber.
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