Fall is a time for families to gather to see beautiful fall foliage, enjoy pumpkin spice-flavored drinks and foods, go apple picking, visit corn mazes, and enjoy some spooky scares. Create some fall and Halloween articles to bring attention to your community!
By creating well-written articles on your website highlighting the things to do and see in your town in the fall, you can attract readers to your website who are looking for this information.
Readers who visit your website to read these articles can learn about what you do, sign up for your newsletter, follow your social media accounts, view more things to do and see, find local businesses, and, most importantly – potentially bring in dollars to your community.
Pick a couple of these article ideas that suit your community to create content for your website. Be sure you have a call to action in your articles. This could be a form to sign up for your newsletter or to request a visitor’s guide.
#1 The Top Places to See Fall Colors
An excursion to see the leaves change colors is a favorite fall activity for many families and couples. Find the best places in your town where someone can take a hike to see some colors or get on the lake or just visit an overlook.
You can include a link to a list of the best places for pumpkin spice drinks and foods or just places to eat or shop in the article as well.
This is an article I wrote a few years ago that lists the best places to see fall foliage in Hardeman County, Tennessee.
#2 Compile a List and Description of all Local Events for Fall and Halloween
This is very helpful for people who are searching for things to do. Even if you have it all on your events calendar, creating an article that puts it all in one place and provides the details for each event makes it easier for people to share. You can send this out to your email list as well.
Here is an example of a short article highlighting the things to do in Hardeman County, Tennessee.
#3 Where to Buy Fall and Halloween Décor
People love decorating their homes for the seasons. You can create an article on decorating trends or ideas and then feature local businesses that offer pumpkins and mums, wreaths, items for tablescapes, and other interior decorations, or you can simply put together an article that features these businesses with some items selected from each. This is a perfect article to repurpose for social media content and, of course, send it out to your email list.
#4 Get Your Pumpkin Spice On
Fall foods and Halloween-themed goodies are in demand this season. Your local bakers, candy shops, coffee shops, and more often create special treats just for this season. Craft an article that lists the best places for pumpkin spice-flavored drinks or foods or an article that highlights great Halloween-themed goodies for your party. You can post about these businesses on social media and share the article with your email list.
Keep creating new and useful content for your website that you share with your email list and repurpose for social media. This content keeps your website fresh and encourages people to keep returning to your website and sign up for your newsletter. Well-written articles that cover topics that people often search for online will also drive traffic to your website. So keep creating that content!
If you would like help with social media marketing, content creation, content marketing, email marketing, or web development for your Chamber of Commerce or Tourism Organization, get in touch with us today!