10 Summer Social Media Post Ideas for Chambers of Commerce

Summer is nearly here and it’s time to plan out the social media content for your Chamber of Commerce for the next few months. Our summer social media post ideas for Facebook and Instagram listed below show how you can take one idea and create multiple posts from it all at once.

Repurpose your content into multiple formats to fill up your social media content calendar quickly and easily. As always, the content you create during these months needs to meet your Chamber’s goals.

Summer Social Media Post Ideas that Engage Your Followers

#1 Share some recipes using locally grown produce

• Create a REEL to show the recipe being made
• Release the recipe as step-by-step images (Carousel on Instagram, gallery on Facebook)
• Write down the recipe and share it with a static image
• Do a LIVE with someone making the recipe

#2 Create a STORY using the poll sticker asking your followers to vote on their favorite frozen treat place

Polls and quizzes are a great way to get interaction on your STORIES, helping you reach more people.

#3 Post a REEL of the fireworks display

Who doesn’t love seeing the fireworks? Your followers will interact with this REEL, helping you reach more people.

#4 Share a set of four choices and ask your audience which they prefer

Mark the photo with A, B, C, and D options and ask them which one they like best. It can be different places to go in town, activities in town, local foods, or art murals in your town.

Summer Social Media Post Ideas for Facebook and Instagram that Promote Your Chamber

#5 Show behind-the-scenes photos of what your staff is doing during the summer at work

Take a photo showing your staff working or even taking a quick break at a local business during the summer months. A video walk-through of the office with everyone saying ‘hi’ would make a fun REEL or video post.

#6 Post a photo or video of your staff wishing everyone a happy Fourth of July or a happy Labor Day

For this post, be sure to tag your staff so that their friends and family will see it. Those are the people who will interact with this post.

#7 Meet the intern

If you’ve got summer interns, highlighting them with a photo post or a video is a great way to encourage engagement. You can share a post with a Q&A about them or a short blurb about them with a photo. Finally, you can also have them introduce themselves with a short video. Be sure to tag them in the post!

Social Media Content Ideas for Summer that Highlight Local Businesses & Hotspots

#8 Do a “Top 10 Ways to Beat the Summer Heat in [Name of Town]” series

• Feature the best places to beat the summer heat in town. These can be businesses that sell ice cream or sno-cones, a good spot to get in the air conditioning to meet with friends or read a book, water parks or splash pads, places with indoor activities that are fun, and more!
• Post a STORY that highlights one of these each day.
• Share a series of images as a Carousel image post on Instagram that features all 10 ways in one post.
• Create individual posts that highlight one way at a time
• Do a VIDEO post walkthrough of one of these or use this for a REEL
• Create a boomerang image to use in a STORY of an action at one location
• Create a REEL with the 10 ways to be the heat set to the beat of the music.

#9 Pick some fun National Days and Months to feature local businesses.

Some national days and celebrations to choose from this summer include

• National Iced Tea Day – June 10th
• National Sunglasses Day – June 28th
• National Ice Cream Day – July 21st (the third Sunday in July each year)
• National Wine and Cheese Day – July 25th
• July is Independent Retailer Month << great opportunity to feature some retail shops

#10 Summer is full of SALES — Share the local business deals

In the summertime, local businesses have lots of sales, specials, and deals. Pick a day of the week to highlight these all at once. You can create STORIES, image posts, and text posts to get the word out about the deals and steals in your town.

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Need help with content creation or content ideas? We can assist you with creating a content calendar or writing the content for you! Just submit an entry on my “Let’s Talk” form and we’ll be in touch.