Just creating a website isn’t enough these days. If you want customers to find you, you have to actively market your website (and thus your business) through both online and offline activities.
Placing your website in directories, garnering links from related websites, undertaking a social media campaign, creating unique content for your website, participating in paid advertising (ex: Google AdWords), in combination with the production of brochures, business cards, radio advertisements and other types of marketing will help get people to your site.
We can provide recommendations for you to advertise your website and business or we can provide the service of advertising your website and business or organization through various avenues. Contact me for a free consultation.
Offline Marketing
A website can be a source for very detailed information about your products, services, or organization. You should put your web address on every other marketing piece that you produce – business cards, brochures, radio advertisements, flyers, at the beginning and end of videos, etc. Most print marketing materials have a limited amount of space for information. Providing your website address on this gives potential customers the opportunity to learn more about you without cluttering the printed piece.