SMART Bus Signs and Map

Project Descripton

What a fantastic project to work on! We were able to reimagine the map and signage design to improve usability, accessibility, and functionality. How did we do this? We spent a lot of time planning, brainstorming, researching, and testing out colors, styles, and placement of information for days before we even began the design process. We approached the project asking ‘how does the bus rider view the sign?’ Our redesigned signs should make the bus signs easier to understand and use.

Client: Mississippi State University Parking and Transit Services. Starkville-MSU Area Rapid Transit (SMART)