15 Fall and Halloween Social Media Ideas for Your Chamber of Commerce & Tourism Organization

Use these fall and Halloween social media ideas to highlight local businesses, things to do, and great spots in your community! Always remember to get multiple posts from one idea – a video, reel, story, photo post, and text post can all be made at the same time with some planning.

#1: Highlight local businesses that rent costumes or have unique costumes for sale

For this Halloween social media idea, you can highlight these costume businesses with photos of people in different costumes. You can also create a reel with someone jumping from costume to costume. You can create a video tour of the store and just have a few costumes laid out to show your followers. Add an interview with the owner about this year’s top costumes. Post this content in multiple formats – a video, a reel, multiple photos post, and maybe even an article post.

#2: Showcase the best places in your area to see fall color

Have some photos of fall colors in your downtown. Then share some specific spots that are great for seeing fall color locally. You can even include places to stay to view the colors or places to stop along the way.

#3: Work with local restaurants or bakeries to create Halloween-themed recipes

This is a great opportunity for the baker or chef to showcase a recipe but then also feature ready-made Halloween-themed foods that you can drop by to pick up if you don’t want to create your own. This type of social media content is perfect as a reel or video post. You can also take photos so you can make a step-by-step photo social media post and even just a post with one photo and the recipe written out.

#4: Highlight the places in your town where people can buy fall-themed or Halloween-themed décor

People love to decorate their homes for seasons and holidays. Showcase some unique decorations that they can buy locally. You can take video tours of some of these stores and showcase multiple items or feature a photo post with items from several stores at once.

#5: Feature ideas for decorating your home for Halloween or fall

I bet you’ve got a landscaping business in town or a few interior design businesses. This is a great opportunity to showcase their skills. Work with these businesses to collect some photos of work they have already done or they can create a work in a video you record. Even better – have them do a video where they simply speak into the camera and provide some quick tips for seasonal decorations. It’s a great way to showcase some of your service-oriented member businesses.

#6: Share photos of businesses that decorate for Halloween

Local stores that get all decked out for Halloween or have special window displays can attract shoppers – if they know about it. Share those decorations online and be sure to tag the business.

#7: Have a pumpkin decorating contest for Chamber or Tourism staff

This one is just for fun and to drive engagement on your social media accounts. Have your staff carve or just decorate pumpkins and then have your followers vote online for their favorite one.

#8: Share your Halloween costumes

If your Chamber staff wears costumes on Halloween, be sure to share them on your social media accounts. You can do a video, photo posts, and definitely a reel of the costumes and wish everyone a Happy Halloween or remind them of any Chamber Halloween events you are hosting. This post will also boost engagement on your accounts.

#9: Be the go-to spot for Halloween and fall events

Put a list together of all of the upcoming trunk-or-treats, fall drive-throughs, pumpkin patches, and all events for fall and Halloween, and share this frequently! This encourages your followers to keep checking your social media accounts and helps local businesses that are hosting or participating in these events. You can include only member events or all events around town, it’s up to your Chamber.

#10: Try out a corn maze or pumpkin patch

If your local farmers that are members of the Chamber of Commerce have a pumpkin patch or corn maze, go for a walk-through! You can take a first-person video or have someone else shoot the video as you go through the maze/patch, or just take lots of photos and share them. Better yet, do video, photos, reels, and more!

#11: Boost your engagement with a few themed story polls

Try out a few “controversial” story polls. What is the best Halloween movie, Hocus Pocus or It’s the Great Pumpkin Charlie Brown? People will have strong opinions about these and by voting, boost your engagement.

#12: Get ready for a spooky read

Share your love of reading by working with local bookstores that are members of the Chamber of Commerce to pick out their favorite Halloween-themed books. If you don’t have a bookstore in your community, then work with the local library to create a list. You can share this as a photo post with all of the book covers, a text post with the list of the top 10, and a video with someone showing the books and talking about them or reading an excerpt from one.

#13: Throwback Thursday

This is a favorite fall and Halloween social media idea of mine and is easy to do. Search through your photo archives for photos from previous Halloween events and share them for several weeks before Halloween. Encourage your followers to guess the location, event, or people in the photos. This type of fall and Halloween social media post can help boost engagement on your social media accounts.

#14: Showcase special Halloween-themed cookies, candies, pies, and other desserts around town

This is a fun one! You can taste-test some of these on video to create a reel, collect photos from your members to share, or focus on one type of dessert per post. The delicious ideas are endless.

#15: We’re thirsty for Halloween and fall

This fall and Halloween social media idea will hit the spot. Local bars, smoothie and juice places, and restaurants often create seasonal drink specials. Pumpkin spice, witch’s brew, special cocktails, and other fall or Halloween-themed drinks make for an interesting post to encourage shoppers to try out these drinks at your members’ businesses.

Conclusion for Fall and Halloween Social Media Ideas

Whether you have a staff of 3 or 20, you can create social media content that highlights the places, businesses, people, and things that make your community unique. Through creating engaging, thoughtfully planned social media content, you can encourage people to buy locally and visit your town. Try out some of these ideas for social media posts for fall and Halloween to highlight the things in your town.