I am proud and honored to have been awarded an American Graphic Design Award for 2015 from Graphic Design USA magazine for the design of the responsive website for Environmental Management Solutions. Graphic Design USA has sponsored competitions for design professionals for five decades. Nearly 10,000 entries were submitted for this competition; 15 percent of […]
5 Tips for Great Print Marketing
There are a lot of options for marketing materials. Which ones you will use depends on your target market, your budget, and the goal of your marketing. The marketing materials that you produce to advertise your business tell your customers a lot about your business – how you run it, how seriously you take it, and how […]
Checking the Links on Your Website
If your website has a link to content on another website, this is called an external link. External links are links on your website that point to pages on another website. While these links provide useful information and resources for your visitors, if they are out of date or are broken (the page no longer […]
How to Choose A Domain Name for Your Website
What is a Domain Name? When you open a web browser, such as Firefox, Safari, or Google Chrome, you often type in a URL to reach a specific website (ex.:http://www.kathyjacobs.com). This is the domain name for the website. Your Domain Name Represents Your Business Choosing a domain name for your website is an important step […]
What Are Keywords?
Keywords are the words and phrases that online users will put into a search engine (like Google.com) to find goods, services, or information. For example, if I am looking for a place to stay while on vacation in Starkville, MS, I might enter the keyword “bed and breakfast Starkville, Mississippi.” If a website does not […]
Things to Consider with your Website Design
Questions to Review for an Existing Website There are a number of important factors to consider when reviewing a design for your business web site including Is it easy to navigate? Is the design too busy? Is there too much information or are there too many photos? Is the important information easy to find? Does the layout […]
Tips for Increasing Your Security Online
Just like the batteries in your smoke detectors, it’s a good idea to set a date on the calendar on which you reset your passwords each year. Here are a few tips and tricks as well as some recommended products to help you increase your online security and help you create and use strong online […]
Free Resources for Nonprofit Organizations
There are several programs and resources that non-profit organizations can use or apply for to get a discount on the technological tools that will benefit their programs. I have compiled a listing of some of the resources below. Adobe has a non-profit licensing program, which allows various organizations including 501(c)3 organizations, religious organizations, hospitals, and […]
Why Create a Newsletter?
Writing a newsletter that is full of helpful, useful, free information and tips can be a useful marketing tool. Visitors to your website who are interested in the topics you write about or the products that you offer will sign up to receive your newsletter. Because you know that these people are your target audience, […]