Kathy Jacobs Design and Marketing

Search Engine Optimization

Business can give their websites a competitive edge by using the tools and techniques of search engine optimization (SEO) to make their website more visible on the Web. There are many facets and components involved in SEO, I offer a basic on-page SEO service that can help to give your website a competitive edge over your competitors and attract traffic to your website.

This basic service can include many of the following and depends on the status of your current website:

  • Basic keyword research
  • Installation of Google Analytics and gathering of information from the statistics
  • Review of current web pages for optimization and usability
  • Current rankings for specific keywords on Google organic results
  • Current inbound links
  • Reworking of pages to incorporate keywords
  • Creation of meta tags
  • Header and footer recommendations
  • Recommendations for specific landing pages
  • Development of a site map
  • Submission to selected online directories
  • Recommendations for basic link building
  • Creation of ALT tags
  • Creation of keyword-rich page titles
  • Local inclusion
  • Home page specific recommendations
  • Renaming file names
  • PDF optimization
  • Recommended qualified traffic measurement tool

If you are interested in having a review of your current website and basic on-page SEO performed, contact me for your free one-on-one consultation.